Alliance de l’industrie touristique du Québec
In a perspective of growth in tourism revenues, the Alliance’s mission is to: Bring together, coordinate and represent companies and associations in the tourism industry Support and participate in the development of Québec’s tourism services and marketing Use a renewed and coherent approach to share expertise and innovative ideas.
About: Alliance de l’industrie touristique du QuébecAlliance de l’industrie touristique du Québec (Alliance) is helping to make Québec a world-class tourist destination. A partner of success for the Quebec tourism industry, the organization brings together, works together and represents businesses and tourism associations. By supporting and participating in the development of Québec’s tourism offer and marketing abroad, the Alliance contributes to raise national and international awareness of the destination and to the sector’s increased economic impact in Quebec and its regions. The organization of industry affairs is, in particular, an agent of the Quebec Minister of Tourism in promoting and marketing the destination on markets outside Quebec, under the QuebecOriginal brand. The Alliance operates offices in Quebec's priority markets: The United States of America, Mexico, the United Kingdom, France, Germany and China.